Why do so many companiessay their frontline is disengaged, when the real issue might be the way they communicate?
In this episode of Mastersof Comms, we sit down with Pinaki Kathiari, CEO of Local Wisdom, to unpack why internalcomms adoption does not fail because of the platform, but because too man organizationsstill rely on an old broadcast mindset.From meeting employees where they are tobuilding real participation beyond likes and comments, Pinaki explores what it takesto create communication that feels relevant, human, and useful for frontline teams.He shares practical examples of how stronger community, better listening, and smallchanges in approach can improve trust, belonging, and adoption.Whether you’re acommunication director or a C-level leader, this episode is packed with actionableinsights to help you move from pushing messages to creating communication peopleactually want to engage with.Pinaki advised us to read "Don't Believe EverythingYou Think" by Joseph Nguyen.Lamar advised us to read "Start with Why"by Simon Sinek.
