Join us in this exciting episode as we delve into "The Power of Influence: How Effective Communication Fuels Social Selling Success." We sat down with industry expert, Sandy Adam of Quest Software to uncover the secrets of building a thriving social selling strategy that has the potential to transform your business. Discover the journey of a company that initially took the leap into social selling, faced challenges, and reaped incredible rewards.
Sandy advised us to read "The Jolt Effect" by Matthew Dixon & Ted Mckenna.
00:38 - Introduction of Sandy Adam, Global Sales Enablement Senior Manager.
00:52 - Sandy's Career Journey and Role at Quest Software
2:59 - Understanding Quest Software and Its Impact
4:28 - The Genesis of a Social Selling Strategy
7:37 - Integration of Social Selling within Existing Sales Strategy
10:48 - Content Strategy and Communication Tailoring
14:59 - Engaging and Training Sales Teams
20:30 - Measuring ROI and Success of the Program
23:21 - Key Recommendations & The future evolution of the program at Quest
27:15 - Sandy's Book and Film Recommendations