Masters of Comms is excited to welcome Sarah Goodall, CEO at Tribal Impact. Sarah is here to unveil her secrets to building an impactful executive thought leadership program. Discover her key recommendations to start and scale leadership advocacy as one of the pillars to a strong brand strategy.
Sarah advised us to read: A Beautiful Constraint by Mark Barden & Adam Morgan, Atomic Habits by James Clear and The Midnight Library by Matt Haig.
0:59 Introduction of Sarah Goodall
1:26 Overview of Tribal Impact
3:07 Overall challenges of Leaders on Social Media
6:25 Impact of Social Leadership Advocacy
8:07 Building Trust & Credibility with Employees
11:02 Establishing the pillars to engage the workforce
16:02 It's all about measurement
20:06 Key communication recommendations for professionals
22:26 Sarah's Book Recommendation