Why do so manydigital workplace projects struggle to gain traction with frontline employees? Isthe problem really the technology... or is it the assumptions behind the design?
In this episode of Masters of Comms, we sit down with Suzie Robinson, Consultant and Analyst at ClearBox Consulting, to explore one of the biggest blind spots in internal communications: the frontline experience. Drawing on her own experience as a frontline employee and years of advising organizations on digital workplace strategy, Suzie explains why so many communication initiatives are designed around assumptions rather than reality.
From mobile-first myths and adoption challenges to the hidden costs of overlooking frontline workers during digital workplace projects, Suzie shares what happens when organizations fail to understand how people actually work and what communication leaders can do differently.
This episode will give you practical ideas to build digital experiences that work for everyone, not just the people behind a desk.
Suzie advised us to read "Black Box Thinking" by Matthew Syed.
